Over 4,500 m² to experience Bayreuth craft brewing at its finest! Brauerei Gebr. Maisel’s historic main building is home to experience the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the traditional Franconian art of brewing.
Maisel’s Beer Experience World
Over 4,500 m² to experience Bayreuth craft brewing at its finest!
Visitors to Maisel’s Bier-Erlebnis-Welt (Maisel’s Beer Experience World) get to see what makes craft brewing so fascinating: Brauerei Gebr. Maisel’s historic main building is home to this 4,500 qm gem where you can experience the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the traditional Franconian art of brewing.
Learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken”, for its specialty beers and culinary delights. The Bier-Erlebnis-Welt brings together the tradition of Franconian beer culture and state-of-the-art brewing Technology, historical buildings and modern flair as well as lots of fascinating information and plenty of opportunities to experience and enjoy beer.
The Brauereimuseum (brewery museum) with its historic brick façade provides insight into the history of brewing culture. Everything still works as if the brewers and coopers had just taken their lunch break: the machine house, brewhouse, hops room and coolships.
The Maisel’s Brauereimuseum already earned a spot in the Guinness Book of Records in 1988 for being the most diverse beer museum. Other highlights include two large cabinet vaults showcasing over 5,500 beer glasses and mugs, the 400 rare enamel signs from different breweries and beer-brands as well as an impressive collection of coasters.
For general information and to make reservations, visit the website of Maisel & Friends.
Visitors to the Bayreuth Catacombs can experience a beer tour of a special kind. Via a staircase you descend into the fascinating world of the rock cellars.
The adventure tour gives visitors a fascinating insight into Bayreuth’s city and beer history and into the versatile use of the cellar facilities in past centuries.
These corridors, probably driven into the sandstone between the 16th and 19th centuries, offer the charm of an almost endless tomb. It’s creepy here. Incredibly exciting and also bizarre.
You can admire a mixture of brewing history and cultural history of the city of Bayreuth during the Second World War. The passages of the Bayreuth catacombs were initially created by mining ore, were later extended and then mainly served as storage. Due to the constantly cool temperatures, the cellars were of course the best place to store the first-class Bayreuth beers in the late 19th century.
During wartime, however, the facilities were also used as protection and escape facilities. During the bombing attacks on Bayreuth during the Second World War in April 1945, the population withdrew to the catacombs and lived there as a cellar community in oppressive, terribly cramped conditions.
During this long period of time, some bizarre events occurred, which the experienced tour guides like to tell their guests and thus give them an insight into the underground realm with its special charm and mysterious atmosphere.