This English translation is for information purposes only. Only the original German version is legally binding.
Data Collected on our Website
Who is responsible for the collection of data on this website?
The responsible body for the data processing for this website is the website operator. Contact details for the website operator can be found in the Legal Notice of this website.
How do we collect your data?
On the one hand, your data is collected when you provide us with it. This can include data which you have filled in in a contact form, for example.
Other data is automatically recorded by our IT systems when you visit our website. This is mainly technical data (e.g. Internet browser, operating system or time of day when the website was accessed). This data is collected automatically, as soon as you visit our website.Manage cookies
What do we use your data for?
Some of the data is collected in order to ensure the error-free provision of the website. Other data can be used to analyse your user-behaviour.
What are your rights in connection with your data?
You have the right at any time to obtain information from us free of charge relating to the source of your personal data, the recipients of your personal data and the purpose for which your personal data is stored. You also have the right to demand the correction of incorrect personal data, that we block or restrict processing of your personal data or that we delete this data. In order to do this, or if any other questions arise regarding data protection, you can contact us at any time using the address provided in the Legal Notice. Furthermore, you also have the right to lodge a complaint with the relevant supervisory authority.
Analysis Tools and Tools from Third Party Providers
When you visit our website, your browsing habits can be statistically evaluated. This happens primarily through the use of “cookies” and so-called analysis programmes. The analysis of your browsing habits is anonymous as a general rule; the browsing habits cannot be traced back to you personally.
1. General Information and Mandatory Information
We would like to point out that transmission of data on the Internet (e.g. when you communicate by e‑mail) can expose your data to security gaps. It is not possible to protect your data completely from access or interception by third parties.
Information on the Responsible Body
The body responsible for the collection and processing of personal data for this website is:
Bayreuth Marketing & Tourismus GmbH
D- 95444 Bayreuth
Tel.: +49 (0) 921/ 885–757
Fax: +49 (0) 921/ 885–97 41
Telephone: +49 921 / 88588
The “responsible body” is the natural person or legal entity who/which either alone or together with others takes decisions regarding the purpose and means of processing personal data (e.g. names, e‑mail addresses and other similar pieces of information).
Legally Required Data Protection Supervisor
We have appointed the following Data Protection Supervisor, who is responsible for the data protection affairs of our company.
Revoking your Consent for the Processing of your Personal Data
Many data processing operations are only possible with your explicit consent. You have the right to revoke consent you have previously given at any time. You can do this simply by writing us an informal e‑mail. The lawfulness of any data processing carried out prior to you revoking your consent remains unaffected by the revocation.
Right of Objection to Data Collection in Special Cases and to Direct Advertising
(Article 21 GDPR)
If your personal data is processed in order to conduct direct advertising activities, you have the right at any time to lodge an objection to the processing of your personal data for the purposes of this kind of advertising activity; this also applies to “profiling” if it is carried out in connection with such direct advertising activities. If you lodge an objection, from that point in time your personal data will no longer be used for purposes relating to direct advertising. (Objection under Art. 21(2) GDPR)
Right to lodge a complaint with the relevant supervisory authority
Where the terms set out in the GDPR have been violated, the parties concerned have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place in which the alleged infringement took place. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to request the disclosure of data which we have processed with your consent, or in connection with the fulfilment of a contract, either to you yourself, or to a third party, in a conventional, machine-readable format. If you request the direct transmission of the data to another responsible party, this will only occur where technically possible.
SSL and TLS Encryption
For security reasons and in order to protect the transmission of confidential content, such as orders or queries and requests that you send to us as website operator, this page uses either SSL or TLS encryption. An encrypted connection can be recognised by that fact that the address field of the browser changes from “http://” to “https://” and by the padlock symbol in your browser field.
When SSL or TLS encryption is active, the data that you transmit to us cannot be read by third parties.
Information, Objections to Processing, Deletion and Correction
Within the framework of the applicable legal provisions, you have to right to information at any time and free of charge about personal data saved concerning you personally, about its origin and recipients, and about the purposes for which is it processed. In certain cases you may also have the right to the correction, to object to the processing or to demand deletion of this data. In this regard, and also regarding further questions on issues connected with personal data, you can contact us at any time using the address provided in the Legal Notice (Impressum).
Right to the Restriction of Processing
You have the right to demand restrictions in the processing of your personal data. In order to do so you can contact us at any time using the address provided in the Legal Notice (Impressum). The right to a restriction in the processing of personal data exists in the following cases:
If you contest the correctness of the personal data which we have saved concerning your person, we generally require some time to verify this. For the time we need for verification, you have the right to demand restrictions in the use of your personal data.
If your personal data has been processed or is being processed unlawfully, you can demand that there are restrictions to how this data is processed rather than demanding that it be deleted.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to demand restrictions in processing rather than the deletion of your personal data.
If you lodge an objection under Art. 21(1) GDPR, your interests and our interests must first be weighed up against each other. For the period of time until a decision has been taken as to whose interests prevail, you have the right to demand restrictions in the processing of your personal data.
If you have restricted the processing of your personal data, this data can only be processed (except for saving the data) with your permission, or in order to assert, exercise or defend legal claims, or in order to protect the rights of another natural person or legal entity or for reasons of an important public interest pertaining to the European Union or one of its Member States.
Objection to Advertising E‑mails
The use of the contact details published as part of the Legal Notice (Impressum) for the purpose of sending any advertising or information material we have not explicitly requested is hereby explicitly prohibited. The site operators explicitly reserve the right to take legal action in the case of unsolicited sending of advertising information, such as via spam e‑mails.
2. Datenerfassung auf unserer Website
Die Internetseiten verwenden teilweise so genannte Cookies. Cookies richten auf Ihrem Rechner keinen Schaden an und enthalten keine Viren. Cookies dienen dazu, unser Angebot nutzerfreundlicher, effektiver und sicherer zu machen. Cookies sind kleine Textdateien, die auf Ihrem Rechner abgelegt werden und die Ihr Browser speichert.
Die meisten der von uns verwendeten Cookies sind so genannte “Session-Cookies”. Sie werden nach Ende Ihres Besuchs automatisch gelöscht. Andere Cookies bleiben auf Ihrem Endgerät gespeichert bis Sie diese löschen. Diese Cookies ermöglichen es uns, Ihren Browser beim nächsten Besuch wiederzuerkennen.
Sie können Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und Cookies nur im Einzelfall erlauben, die Annahme von Cookies für bestimmte Fälle oder generell ausschließen sowie das automatische Löschen der Cookies beim Schließen des Browser aktivieren. Bei der Deaktivierung von Cookies kann die Funktionalität dieser Website eingeschränkt sein.
Cookies, die zur Durchführung des elektronischen Kommunikationsvorgangs oder zur Bereitstellung bestimmter, von Ihnen erwünschter Funktionen (z.B. Warenkorbfunktion) erforderlich sind, werden auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO gespeichert. Der Websitebetreiber hat ein berechtigtes Interesse an der Speicherung von Cookies zur technisch fehlerfreien und optimierten Bereitstellung seiner Dienste. Soweit andere Cookies (z.B. Cookies zur Analyse Ihres Surfverhaltens) gespeichert werden, werden diese in dieser Datenschutzerklärung gesondert behandelt.
2.Data Processing on our Website
The pages of this website use so-called “cookies”. Cookies do not damage your computer in any way and do not contain any viruses. Cookies serve the purpose of making our website more user-friendly, more effective and more secure. Cookies are small text files which are placed on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. These are automatically deleted after your visit. Other cookies remain saved on your terminal until you delete them. These cookies make it possible for us to recognize your browser the next time you visit.
You can configure your browser to notify you when it places cookies and to accept cookies only on a case-by-case basis, generally not to accept cookies, or only to accept them in particular cases, or to delete cookies automatically when you close your browser. If cookies are deactivated, your use of this website may be compromised.
Server Log Files
The provider of this website collects and saves information in so-called server log files, which are transmitted to us automatically by your browser. These are:
- Type and version of browser used
- Operating system
- Host name of the accessing computer
- Time of the server request
- IP address.
None of this data will be merged with data from other data sources.
This data is recorded on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a representation of his website free of technical errors and in the optimization of his website – the server log files must be recorded in order to enable this.
Enquiries by E‑mail, Telephone or Telefax
If you contact us by e‑mail, telephone or fax, your enquiry including all of the personal data involved (name, enquiry) will be saved and processed in order to process your request. This data will not be passed on to third parties without your consent.
The processing of this data is carried out on the basis of Art. 6(1)(b) GDPR, as long as your enquiry is in connection with the fulfilment of a contract or necessary in order to carry out pre-contractual measures. In all other cases, the processing is carried out on the basis of your consent (Art. 6 (1)(a) GDPR) and / or on the basis of our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of enquiries addressed to us.
The data you send to us via a contact request remain with us until you ask us to delete them, revoke your consent to the data being saved, or the purpose for which the data is saved no longer exists (e.g. after the handling of your request has been completed). Mandatory legal provisions – especially those concerning legal retention periods – remain unaffected by this.
3.Analytical Tools and Advertising
Matomo (formerly Piwik)
This Website uses the open source web analysis service Matomo. Matomo uses so-called “cookies”. These are text files which are saved on your computer and which allow the analysis of websites you have visited. In order to do so, the information generated by the cookie about the use of this website is saved on our server. IP addresses are anonymized before the information is saved.
Matomo cookies remain on your terminal until you delete them.
The saving of Matomo cookies and the use of this analytical tool is carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in an anonymized analysis of users’ behaviour, in order to optimize his website and his advertising activities.
The information generated by the cookie about the use of this website is not passed on to third parties. You can prevent the saving of cookies by making the appropriate adjustments to your browser settings; however, we would like to point out that if you do so, you may not be able to make full use of all of the functions on this website.
If you do not consent to the storing and use of your personal data, you can deactivate the storage and use here.
In this case, an opt-out cookie will be placed on your browser that prevents Matomo from saving your user data. If you delete your cookies, this will also result in your Matomo opt-out cookie being deleted. The opt-out then has to be reactivated when the site is visited again.
If you would like to receive the newsletter offered on the website, we require your e‑mail address as well as information that allows us to check that you are the owner of this e‑mail address and agree to receiving the newsletter. Additional data is not required, or is provided on a voluntary basis. This data is used exclusively in order to send the requested information and is not passed on to third parties.
The processing of the data entered into the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6(1)(a) GDPR). Permission given to us to save your data and your e‑mail address, and to use them in order to send you the newsletter can be revoked at any time, for example, via the “unsubscribe” link in the newsletter. The lawfulness of any data processing activities carried out prior to you revoking your consent remains unaffected by the revocation.
The personal data we have from you for the purpose of your newsletter subscription is held by us until you unsubscribe from the newsletter, and is deleted when you unsubscribe. Data which we have saved for other purposes remain unaffected by this.
This website uses Newsletter2Go for sending newsletters. The provider here is Newsletter2Go GmbH,
Newsletter2Go is a service which allows the organisation and analysis of the sending of newsletters. The data you enter for the purposes of receiving the newsletter are saved on Newsletter2Go’s servers in Germany.
If you do not consent to your data being analysed by Newsletter2Go, you must unsubscribe from the newsletter. You can find a link to do so at the end of the newsletter. Alternatively, you can unsubscribe from the newsletter on the website.
Data analysis carried out by Newsletter2Go
Newsletter2Go helps us to analyse our newsletter campaigns. It enables us, for example, to see whether a newsletter mail has been opened and which links, if any, have been clicked. In this way, we can establish which links are clicked particularly often, for example.
This also enables us to see whether defined actions are carried out after the newsletter has been opened / links have been clicked (conversion rate). This means that we can establish for example whether you have made a purchase after having clicked on a link in the newsletter.
Newsletter2Go also enables us to cluster newspaper recipients according to various different criteria. Newsletter recipients can be clustered for example according to age, gender or place of residence. In this way, the newsletters can be better adapted to suit the requirements of the respective target groups.
You can find detailed information on the functions of Newsletter2Go by following this link:
Data processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR). You have the right to revoke this consent at any time. The lawfulness of any data processing activities carried out prior to you revoking your consent remains unaffected by the revocation.
Duration period of data stored
Data you have provided us with for the purpose of a newsletter subscription are saved by us until you unsubscribe from the newsletter, and are deleted from both our servers and Newsletter2Go’s servers after you have unsubscribed. Data which we have saved for other purposes remain unaffected by this.
You can find more information on this in Newsletter2Go’s data protection regulations:
Conclusion of a contract concerning order processing
We have entered into a contract with Newsletter2Go in which we oblige Newsletter2Go to protect our customers’ data, and not to pass it on to third parties. This contract can be viewed by following this link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf.
5.Plugins and Tools
Our website uses plugins from the YouTube site, which is operated by Google. The operator of this website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
If you visit one of our pages which has a YouTube plugin, a connection to the YouTube servers is established. In doing so, the YouTube server is informed which of our pages you have visited.
Also, YouTube can save various cookies on your terminal. Using these cookies, YouTube can receive information about visitors to our website. This information is used, for example, to compile statistics on the videos, in order to improve user-friendliness, and to prevent attempted fraud. The cookies remain on your terminal until you delete them.
If you are logged into your YouTube account, you enable YouTube to relate your surfing habits directly to your personal account. You can prevent this by logging out of your YouTube account.
We use YouTube for the purpose of presenting our online presence in an attractive manner. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR.
You can find further information on the use of user data in YouTube’s data protection regulations here:
This website uses an API belonging to the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
In order to use the functions of Google Maps, it is necessary for your IP address to be saved. This information is generally transmitted to a server in the USA and saved there. The operator of this website has no influence over this data transmission.
We use Google Maps for the purpose of presenting our online presence in an attractive manner, and to make the places mentioned on our website easy to find. This represents a legitimate interest, within the meaning of Art. 6(1)(f) GDPR.
You can find further information on the use of user data in Google’s data protection regulations here:
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