The Maisel & Friends brewery site has been named “Visitor Attraction of the Year” for the third time

Verfasst am von Carolin

Auszeichnung zur Visitor Attraction of the year 2026 - Maisel & Friends

For the third year in a row, the Maisel & Friends brewery premises have received this award as part of the prestigious World Beer Awards in London.

Each year, the title of “Visitor Attraction of the Year” is awarded to a destination that offers an impressive, all-encompassing experience centered on beer, culinary enjoyment, and craftsmanship. For the third time (2024, 2025, and 2026), the Maisel & Friends brewery grounds have impressed the jury and secured this award—congratulations!

The focal point is Maisel’s Beer Experience World, around which a wide range of experiences has developed in recent years.

Zwei Frauen in einem modernen Geschäft: Die eine erkundet einen großen Touchscreen in Maisel's Bier-Erlebniswelt, die andere wählt eine Flasche aus den mit verschiedenen Bieren gefüllten Regalen aus. Die helle Beleuchtung hebt die geordneten Flaschen und die Beschilderung über den Regalen hervor.
The World of Brewing Art, part of Maisel’s Beer Experience World © Maisel & Friends

About the World Beer Awards

The World Beer Awards (London) are an international tasting competition that recognizes the best beers in the world across all internationally acknowledged beer styles. As part of the associated “Icons of Beer” competition, the jury also honors attractions that offer visitors exceptional added value centered around the world of beer.