Over 4,500 sqm to experience Bayreuth craft brewing at its finest! Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the traditional Franconian art of brewing.
Over 4,500 sqm to experience Bayreuth craft brewing at its finest!
Visitors to Maisel’s Bier-Erlebnis-Welt (Maisel’s Beer World) get to see what makes craft brewing so fascinating: Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the traditional Franconian art of brewing. Learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken”, for its specialty beers and culinary delights. The Bier-Erlebnis-Welt brings together the tradition of Franconian beer culture and state-of-the-art brewing Technology, historical buildings and modern flair as well as lots of fascinating information and plenty of opportunities to experience and enjoy beer.
Visitors to the Maisel&Friends-Brauwerkstatt – a brewing laboratory with a 25 hectoliter brewhouse – can watch master brewers make beer and experience first hand the craft brewing process from the malt mill and brewhouse, to the fermenting cellar and wood barrel aging.
The Brauereimuseum (brewery museum) with its historic brick façade provides insight into the history of brewing culture. Everything still works as if the brewers and coopers had just taken their lunch break: the machine house, brewhouse, hops room and coolships. The Maisel’s Brauereimuseum already earned a spot in the Guinness Book of Records in 1988 for being the most diverse beer museum. Other highlights include two large cabinet vaults showcasing over 5,500 beer glasses and mugs, the 400 rare enamel signs from different breweries and beer-brands as well as an impressive collection of coasters.
At the end of the roughly 60-minute tour, guests can taste Franconian craft brewing at its finest in the adjacent Liebesbier pub and restaurant. Patrons are seated right in the heart of the brewery where they can watch the master brewers practice their art. 21 different beers on tap and over 80 bottled beers testify to the true love for beer as well as the innovation and pioneering spirit of Franconia. The beer garden is open for guests in the summertime.
For general information and to make reservations, visit www.biererlebniswelt.de or call +49 (0)921/401–234.
Information about tours:
- Guided tours of the Maisel’s Bier-Erlebnis-Welt for individuals and tourists (no groups) are offered daily at 2 pm and 6 pm.
- Groups of ten or more people can call to arrange for a guided tour any time of the day, evenings included.
- The tour takes about 60 minutes.
- Beer connoisseurs will want to visit the Maisel’s Shop where they will find various fan articles.
- Parking (also for buses) is available in the immediate vicinity.
- The “Liebesbier” pub and restaurant offers guests an extensive selection of beers and a varied menu.
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