Maisel’s Beer World

Maisel’s Bier-Erlebnis-Welt

Over 4,500 sqm to experience Bayreuth craft brewing at its finest! Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the traditional Franconian art of brewing.

Over 4,500 sqm to expe­ri­ence Bayreuth craft brewing at its finest!

Visi­tors to Maisel’s Bier-Erlebnis-Welt (Maisel’s Beer World) get to see what makes craft brewing so fasci­na­ting: Brauerei Gebr. Maisel’s historic main buil­ding is home to this 4,500 sqm gem where you can expe­ri­ence the world of beer – the “Bier-Erlebnis-Welt” – with all your senses as you gain insight into the tradi­tional Fran­co­nian art of brewing. Learn why Upper Fran­conia is called the “Bier- und Genuss­re­gion Ober­franken”, for its specialty beers and culinary delights. The Bier-Erlebnis-Welt brings toge­ther the tradi­tion of Fran­co­nian beer culture and state-of-the-art brewing Tech­no­logy, histo­rical buil­dings and modern flair as well as lots of fasci­na­ting infor­ma­tion and plenty of oppor­tu­ni­ties to expe­ri­ence and enjoy beer.

Visitors to the Maisel&Friends-Brauwerkstatt – a brewing labo­ra­tory with a 25 hecto­liter brew­house  – can watch master brewers make beer and expe­ri­ence first hand the craft brewing process from the malt mill and brew­house, to the fermen­ting cellar and wood barrel aging.

The Braue­rei­mu­seum (brewery museum) with its historic brick façade provides insight into the history of brewing culture. Ever­y­thing still works as if the brewers and coopers had just taken their lunch break: the machine house, brew­house, hops room and cool­ships. The Maisel’s Braue­rei­mu­seum already earned a spot in the Guin­ness Book of Records in 1988 for being the most diverse beer museum. Other high­lights include two large cabinet vaults show­ca­sing over 5,500 beer glasses and mugs, the 400 rare enamel signs from diffe­rent brewe­ries and beer-brands as well as an impres­sive coll­ec­tion of coasters.

At the end of the roughly 60-minute tour, guests can taste Fran­co­nian craft brewing at its finest in the adja­cent Liebes­bier pub and restau­rant. Patrons are seated right in the heart of the brewery where they can watch the master brewers prac­tice their art. 21 diffe­rent beers on tap and over 80 bottled beers testify to the true love for beer as well as the inno­va­tion and pionee­ring spirit of Fran­conia. The beer garden is open for guests in the summertime.

For general infor­ma­tion and to make reser­va­tions, visit or call +49 (0)921/401–234.

Infor­ma­tion about tours:

  • Guided tours of the Maisel’s Bier-Erlebnis-Welt for indi­vi­duals and tourists (no groups) are offered daily at 2 pm and 6 pm.
  • Groups of ten or more people can call to arrange for a guided tour any time of the day, evenings included.
  • The tour takes about 60 minutes.
  • Beer connois­seurs will want to visit the Maisel’s Shop where they will find various fan articles.
  • Parking (also for buses) is available in the imme­diate vicinity.
  • The “Liebes­bier” pub and restau­rant offers guests an exten­sive selec­tion of beers and a varied menu.



Opening hours:
Monday – Friday:
10:00 - 18:00
09:00 - 16:00